Skycell is a unique gadget retail store having thousands of loyal customers in south Kerala. They have a skilled sales team and a well-defined marketing strategy to reach customers.
Skycell wanted to expand their business across the state, and in the process, they invited us to build an e-commerce website that will serve millions across the state. They have identified a need for a more customer-focused approach to their retail business and have set revenue growth targets for various streams.
Aligning the team and building shared knowledge was the key to helping them prepare for the monumental task ahead, leading to change in such a complex organization.
We started by mapping the related insights to ensure we had all the stimulus we needed to create the first iteration of design principles.
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A responsive core will drive this website, enabling easier maintenance and future scaling. It also provides a more engaging and contemporary experience for the customers.
Multiple user testing and qualitative feedback rounds have enabled an informed and robust design. These regular sessions have helped us to gain the confidence of the team.
The process highlighted the value in characterizing the service experience across all their delivery channels and the importance of working across delivery streams.
